Digital Marketing Specialist

Who we are:

From the beginning, our mission has been rooted in connection, building a culture where people feel seen, supported, and part of something bigger. Whether in our stores or our support centres, we’re driven by the belief that business can (and should) be a force for good.

We call our employees partners because we believe in shared success. In our support office, that means collaborating with purpose, innovating with heart, and leading with humanity. We're proud to foster a workplace where growth is encouraged, ideas are welcomed, and impact is real.

At every level of our business, from sourcing the world’s best coffee to building seamless digital experiences - we keep people at the centre. At Starbucks, it’s not just about what we do, it’s about how we do it together.

Why you’ll love this role:

Reporting to the Marketing Manager, you’ll bring your expertise in CRM and loyalty communications while supporting our broader digital ecosystem, including email campaigns, website and ecommerce updates, and in-store digital screen content.

In this role, you’ll play a key role in bringing our digital platforms to life, empowering our customers through compelling, data-driven communication.  You’ll also lead the transition to a new digital platform and be instrumental in enhancing the digital Starbucks experience, creating meaningful connections with our community, and contributing to the continued growth of our brand. 

• Implement the digital CRM and loyalty communication strategies aligned with business goals, leveraging insights from customer data and analytics to drive engagement and growth.
• Lead key digital transformation projects, including CRM and loyalty platform roll out.
• Manage and optimise  our loyalty program to increase retention, personalise experience and support overall marketing performance
• Oversee daily  ecommerce and website (products, pricing and inventory) initiative aligned with seasonal promotional calendars.
• Own content planning and delivery for digital menu boards, drive-thru displays and instore screens.
• Collaborate with internal stakeholders agencies and digital partners to ensure cohesive, effective campaign execution.
• Execute direct communication strategies that drive customer engagement, strengthen brand loyalty, and support to sales growth.

What you will bring to the role:

You will have huge energy, intrinsic drive and resilience, and will have:

• Minimum of 2 years’ experience in a similar role, within a busy Digital Marketing team.
• Strong hands-on experience with CRM tool, loyalty platforms, email marketing and customer journey automation.
• Proficiency in content management systems.
• Skilled in Adobe Creative Suit with an eye for layout, design and digital storytelling
• Excellent analytical ability with a passion for using data to understand customer behaviour and improve performance.
• Strong project management skills with the ability to manage multiple streams for work across shifting priorities.
• Well organised, self-motivated and effective and effective at managing deadline in a dynamic, fast paced environment
• Exceptional stakeholder management and influencing skills and can work across multi-disciplinary teams
• A proactive mindset, openness to learning and drive to continually improve and evolve.

What we offer:

• Wellbeing & Leave Benefits – We offer Life and Trauma insurance, enhanced parental leave, your birthday off and long service recognition.
• Enjoy flexible scheduling with one day of work from home per week
• Stunning Takapuna office with beach views – great for that midday lunch walk
• Free carparking
• The Tahua Family Card provides access to discounts across Burger King, Starbucks, Popeyes, Hannahs, Number One Shoes, Torpedo7, and Resonate Health

If you want to be part of Starbucks Mission - with every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection then apply today!