Digital Marketing Specialist

Who we are:

From the beginning, our mission has been rooted in connection, building a culture where people feel seen, supported, and part of something bigger. Whether in our stores or our support centres, we’re driven by the belief that business can (and should) be a force for good.

We call our employees partners because we believe in shared success. In our support office, that means collaborating with purpose, innovating with heart, and leading with humanity. We're proud to foster a workplace where growth is encouraged, ideas are welcomed, and impact is real.

At every level of our business, from sourcing the world’s best coffee to building seamless digital experiences - we keep people at the centre. At Starbucks, it’s not just about what we do, it’s about how we do it together.

Why you’ll love this role:

Reporting to the Head of Marketing, you’ll play a key role in bringing Starbucks New Zealand’s digital campaigns and customer moments to life across CRM, loyalty, app, website and e-commerce – creating seamless digital experiences that engage customers and drive commercial results.

This is a high-volume, hands-on role in a fast-moving retail environment. Starbucks NZ launches approximately seven seasonal promotional campaigns each year, alongside core beverages, Sparks, loyalty moments, app offers and e-commerce activity. You will help ensure these launches go live accurately and on time across every relevant digital platform, with strong customer journeys, clear reporting and measurable commercial impact.

No two days will look the same. You may be building and sending an EDM, briefing IT on an app update, setting up an ecommerce, checking offer mechanics, reviewing campaign performance or supporting the wider team to bring a launch to life.

• Play a key role in the transition to a new digital platform, while optimising CRM, loyalty, EDMs, push notifications and app messages to drive engagement, retention and growth.
• Coordinate digital campaign launches across CRM, loyalty, app, website and e-commerce, ensuring activity goes live accurately, consistently and on time.
• Manage day-to-day website and e-commerce updates, including products, pricing, imagery, banners, landing pages, promotional codes and campaign content aligned to the seasonal promotional calendar.
• Collaborate with internal stakeholders, agencies and digital partners, using campaign performance and customer behaviour insights to improve engagement, loyalty, digital sales and campaign revenue.

What you will bring to the role:

You will have huge energy, intrinsic drive and resilience, and will have:

• Minimum of 5+ years’ experience in digital marketing, CRM, loyalty, e-commerce or customer lifecycle marketing, ideally within retail, hospitality, FMCG or another consumer-facing brand.
• Strong hands-on experience with CRM tools, loyalty platforms, email marketing and customer journey automation.
• Experience with CRM platforms, loyalty platforms, Shopify, Klaviyo or similar tools, Google Analytics and digital reporting tools.
• Proficiency in content management systems.
• Skilled in Adobe Creative Suite with an eye for layout, design and digital storytelling
• Excellent analytical ability with a passion for using data to understand customer behaviour and improve performance.
• Strong project management skills with the ability to manage multiple streams for work across shifting priorities.
• Well organised, self-motivated and effective at managing deadlines in a dynamic, fast paced environment
• Exceptional stakeholder management and influencing skills with the ability to work across multi-disciplinary teams
• A proactive mindset, openness to learning and drive to continually improve and evolve.
• Commercial mindset and understanding of how digital activity drives customer engagement frequency, retention, loyalty participation, app usage, ecommerce and campaign revenue.

What we offer:

• Wellbeing & Leave Benefits – We offer Life and Trauma insurance, enhanced parental leave, your birthday off and long service recognition.
• Enjoy flexible scheduling with one day of work from home per week
• Stunning Takapuna office with beach views – great for that midday lunch walk
• Free carparking
• The Tahua Family Card provides access to discounts across Burger King, Starbucks, Popeyes, Hannahs, Number One Shoes, Outlet and Resonate Health

If you want to be part of Starbucks Mission - with every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection then apply today!

Position description Apply now

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