Brand Marketing Specialist

Who we are

From the beginning, our mission has been rooted in connection, building a culture where people feel seen, supported, and part of something bigger. Whether in our stores or our support centres, we're driven by the belief that business can (and should) be a force for good.

We call our employees partners because we believe in shared success. In our support office, that means collaborating with purpose, innovating with heart, and leading with humanity. We're proud to foster a workplace where growth is encouraged, ideas are welcomed, and impact is real.

At every level of our business, from sourcing the world's best coffee to creating memorable customer experiences, we keep people at the centre. At Starbucks, it's not just about what we do, it's about how we do it together.

Why you'll love this role

Reporting to the Head of Marketing, you'll play a key role in bringing Starbucks New Zealand's campaigns and customer moments to life across stores, social media and brand touchpoints.

This is a fast-paced, hands-on role in a high-volume retail environment. From seasonal beverage launches and promotions to store openings and local marketing initiatives, you'll help ensure every campaign is delivered accurately, consistently and with strong brand impact.

No two days will look the same. You might be coordinating a campaign launch, briefing creative assets, planning social content, preparing store communications or supporting a new store opening.

You'll be responsible for:

• Coordinating seasonal campaigns, product launches and marketing initiatives across multiple channels.
• Managing the rollout of in-store marketing collateral and campaign assets, ensuring everything is on brand and delivered on time.
• Creating and coordinating organic social media content that engages customers and brings the Starbucks brand to life.
• Working closely with Operations, agencies and internal stakeholders to deliver seamless campaign execution.
• Monitoring campaign performance and using insights to continuously improve future activity.
• Support and nurture influencer relationships while coordinating product drops, campaign materials, store launches, events and brand activations with a practical, team-first approach.

What you'll bring

You'll have energy, creativity and a passion for bringing brands to life, along with:

• 3+ years' experience in brand marketing, campaign coordination or retail marketing.
• Experience managing multiple campaigns in a fast-paced environment.
• Strong understanding of social media and content planning.
• Excellent project management and stakeholder management skills.
• Great attention to detail and the ability to juggle competing priorities.
• A proactive, collaborative approach and willingness to roll up your sleeves.

What we offer

• Wellbeing & Leave Benefits – We offer Life and Trauma insurance, enhanced parental leave, your birthday off and long service recognition.
• Enjoy flexible scheduling with one day of work from home per week.
• Stunning Takapuna office with beach views – perfect for a lunchtime walk.
• Free onsite parking.
• The Tahua Family Card provides access to discounts across Burger King, Starbucks, Popeyes, Hannahs, Number One Shoes, The Outlet and Resonate Health.
  

If you want to be part of Starbucks' mission – with every cup, every conversation and every community – nurturing the limitless possibilities of human connection, then we'd love to hear from you.

Position description Apply now

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